Auntie Anne’s


Packaging redesign idea no. 1 for Auntie Anne’s Pretzels brand


Packaging redesign idea no. 2 for Auntie Anne’s Pretzels brand


Packaging redesign idea no. 3 for Auntie Anne’s Pretzels brand


Project Information

Year: 2010
For: Auntie Anne’s Pretzels

Non-commissioned work
Note: This activity was done
only for educational purposes

Responsibilities: To redesign an existing packaging design of any brand.

This was my output from our branding-related activity (“Product deconstruction and reconstruction”) in Typography class I took in 2010. I “deconstructed” the packaging design of soft pretzel wrappers of Auntie Anne’s, my chosen brand, and “reconstructed” its design in three variations.

The instructions of this activity mentions that we must not deviate too far from the packaging’s original design elements (such as color, symbols, and typefaces used).